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Many of the companies that advertise through direct marketing are members of the Direct Marketing Association (DMA)
They might include:
• book and music clubs
• charities
• motoring associations
• banks
• other financial institutions.
The DMA's code of practice
• helps protect customers.
• It also conciliates and adjudicates on disputes between customers and member firms.
DMA members must:
Give clear and accurate information about:
• quantity
• quality
• price
• terms of business
See – www.dma.org.uk
Remember: the benefits of the MOTA and the DMA codes add to your legal rights, they do not replace them. Text style
Legal, decent, honest, truthful
If you want to complain about an advertisement, you should tell the Advertising Standards Authority (ASA) e-mail: inquiries@asa.org.uk
The ASA enforces the British Codes of Advertising across all media including the internet, videos and CD-ROMs. The codes state that any money you pay in advance in response to an ad should be refunded when:
• you return the goods undamaged within seven days of receiving them; or
• the goods are not delivered within the period laid down by the code and you decide you no longer want them.
• advertisers should make the refund as soon as they receive the returned goods or
• as soon as you cancel the order - if it has not already arrived.
• all orders must be delivered within 30 days, except for a few items like plants and made-to-measure goods.
• if advertisers cannot meet this deadline, they must at least acknowledge your order and tell you when the goods will be sent.
• if it becomes clear that an order cannot be met within the time advertised, the advertiser should promptly offer a refund.
Advertising Standards Authority
2 Torrington Place
London WC1E 7HW
Telephone: 020 7580 5555
Fax: 020 7631 3051
Email: inquiries@asa.org.uk
Web site: www.asa.org.uk
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